Look closer. Read the small print.
Food law, labels and news.
With the evidence attached.
We investigate what food claims actually say, what the evidence can support, and what quietly fell out between the paper and the headline.
Latest investigations
04 / The evidence desk
Food law / Additives
Is Red 40 Banned? The US Dye Crackdown vs Britain’s Warning Label
Red 40 is not banned in the US, UK or EU. What is an order, a proposal or a request — and the study behind Britain’s warning label.
Read the investigation →
Food law / Labels
Are Smoky Bacon Crisps Really Banned? The EU Meat-Names Law Explained
Headlines said “banned”. The EU text says “reserved”, from 2029. What it covers, what it does not, and what is still unknown.
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Labels / Protein research
Are Protein Bars Actually Healthy? The Label Test
A big protein number answers one question. We check the legal claim, the research and the rest of the packet.
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Labels / Research explained
UPF Warning Labels Changed Buying Intentions — Not Sales
An extra warning shifted answers in an online experiment with 3,519 Chilean parents. A supermarket receipt was not among the outcomes.
Read the evidence →Also on the desk
Guide / Schools
Buyer’s guide / Updated monthly
Label-Friendly Snacks and Kitchen Kit
Short ingredient lists, a thermometer, a magnifier and two books. Amazon links are paid links; no prices invented.
Read the guide →
For schools and health professionals
Teaching packs, with a free classroom sample
A sourced pack on UK food recalls to download, plus full packs on Red 40 and the EU meat-names rule, by enquiry.
Open the schools page →Keep the units.
A score is not a sale. A correlation is not a verdict.
Read past the label.
Food law, fine print and the history behind the packaging.
Leave room for doubt.
Useful findings deserve clear limits, not louder headlines.